Senior practitioners, not certified coaches. Working alongside leaders on the actual problem.
The work people remember was never the slide deck. It was the conversation in a hallway with someone who had built the thing before. Mentorship at scale tries to recreate that conversation on a schedule. Some of it works. Most of it produces sessions that feel useful in the moment and dissolve a week later.
Our practice is built on the opposite premise. Senior practitioners, not certified coaches, working alongside founders, executives, and engineers on the actual problem in front of them. Sometimes that means a recurring weekly hour where the conversation goes wherever the week pressure points took it. Sometimes it means a structured leadership program with measurable outcomes. Sometimes it means an HR or legal specialist on retainer for the question that has been blocking the founder for three weeks.
We design the engagement model to the relationship, not the other way around. Cadence is negotiated, not catalogued. Deliverables are agreed at start, revised at month two, evaluated against the leader own promotion criteria, not ours. ICF coaching standards inform the executive coaching practice. SHRM and CIPD frameworks inform the HR advisory. The AI in Tech program draws from OWASP AI Top 10 and NIST AI RMF 1.0.
One-on-one engagement with senior leaders. Weekly or bi-weekly cadence. ICF coaching standards inform the practice; senior practitioner judgment leads the conversation. The leader sets the agenda; the coach holds it.
Six to twelve month structured programs. Cohort or individual. Measurable outcome contracts agreed at start, revised at month two, evaluated at month nine against the leader own promotion criteria, not ours.
For founders and technical leaders entering management. P and L literacy, unit economics, runway management, market dynamics, strategic frameworks (Porter, Jobs-to-be-Done, Wardley mapping). Operating discipline, not academic theory.
Hands-on workshops plus advisory for tech leaders integrating AI. Deployment patterns, evaluation harnesses, risk per OWASP AI Top 10 and NIST AI RMF 1.0. Not strategy decks. Working sessions with engineering teams.
Hybrid technical CMO and growth-PM advisory. Analytics architecture, experimentation programs, channel building. Plus execution where the team needs the hands, not just the deck.
Founder support from idea to MVP. User research, scope cutting, technical architecture, fundraise preparation. Senior product practitioner working alongside, not above. We help you ship and we leave when you have momentum.
Specialist on-retainer consultation. SHRM and CIPD-aligned HR advisory. Counsel-led legal advisory across employment, IP, contracts, privacy. For the question that has been blocking the founder for three weeks.
Seven programs, four engagement modes. Primary fit means the program runs naturally in that mode. Possible means we have done it; the practitioner will calibrate. Blank means we do not offer it that way.
| Program | Retainer | Cohort | Workshop | Ad-hoc |
|---|---|---|---|---|
Executive Coaching | · | ○ | ○ | |
Leadership Development | ○ | ○ | · | |
Operator Fundamentals | ○ | · | ||
Applied AI Advisory | ○ | ○ | ||
Growth Engineering | · | ○ | ○ | |
Product Incubation | · | ○ | ○ | |
HR + Legal Advisory | · | · |
Six milestones across the first 90 days. Designed so cadence is established before the brief becomes ambient noise. Designed so contract revision happens at month two, not month nine.
File a brief describing the problem shape and role context.
Match on practice depth, vertical familiarity, and leadership shape.
Working session. Agenda set, success criteria agreed, cadence locked.
First contract review. Adjust scope, cadence, or focus if needed.
Progress against contracted outcomes, structured 360 input.
Steady-state operation. Ongoing review cadence agreed.
The artifact list. Cadence, format, audience for each. Agreed at start, refined at month two, reviewed at month nine.
Engagement with , early-stage SaaS founder. Nine-month executive coaching engagement across Series A through Series B. Outcome: shipped two product lines, doubled team headcount, no co-founder churn, retained company control through dilution event.
Hover or focus the bar to reveal · client identity protected
Tell us the shape of the problem and we match the practitioner. SLA-bound 24-hour reply, no four-call qualifier.
REQ Open the file →Honest answers about the practice. We staff senior practitioners, not certified coaches; engagements are designed to the relationship, not the catalogue.